{"product_id":"z0035x590v","title":"Managing Enterprise Content: A Unified Content Strategy, 2nd Edition","description":"\u003cp\u003e\u003c\/p\u003e\u003cp style=\"margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-bottom: 0px; line-height: 1.5em; color: #000000; font-family: 'Lucida Grande', Arial, Helvetica, Verdana, sans-serif; background-color: #ffffff;\"\u003eWe can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model.\u003cbr\u003e\u003cbr\u003eA unified content strategy:\u003c\/p\u003e\u003cul style=\"margin-top: 0px; margin-bottom: 1em; margin-left: 1.5em; color: #000000; font-family: 'Lucida Grande', Arial, Helvetica, Verdana, sans-serif; background-color: #ffffff; padding: 0px;\"\u003e\u003cli style=\"margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em;\"\u003eIdentifies customer requirements\u003c\/li\u003e\u003c\/ul\u003e\u003cul style=\"margin-top: 0px; margin-bottom: 1em; margin-left: 1.5em; color: #000000; font-family: 'Lucida Grande', Arial, Helvetica, Verdana, sans-serif; background-color: #ffffff; padding: 0px;\"\u003e\u003cli style=\"margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em;\"\u003eDefines structured content models for responsive content\u003c\/li\u003e\u003c\/ul\u003e\u003cul style=\"margin-top: 0px; margin-bottom: 1em; margin-left: 1.5em; color: #000000; font-family: 'Lucida Grande', Arial, Helvetica, Verdana, sans-serif; background-color: #ffffff; padding: 0px;\"\u003e\u003cli style=\"margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em;\"\u003eDetermines how content will be reused and repurposed across media and devices and how it will adapt to changing customer needs\u003c\/li\u003e\u003c\/ul\u003e\u003cul style=\"margin-top: 0px; margin-bottom: 1em; margin-left: 1.5em; color: #000000; font-family: 'Lucida Grande', Arial, Helvetica, Verdana, sans-serif; background-color: #ffffff; padding: 0px;\"\u003e\u003cli style=\"margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em;\"\u003eIdentifies the tags (metadata) for retrieval and dynamic delivery\u003c\/li\u003e\u003c\/ul\u003e\u003cul style=\"margin-top: 0px; margin-bottom: 1em; margin-left: 1.5em; color: #000000; font-family: 'Lucida Grande', Arial, Helvetica, Verdana, sans-serif; background-color: #ffffff; padding: 0px;\"\u003e\u003cli style=\"margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em;\"\u003eDetermines how content should be managed throughout the entire content lifecycle\u003c\/li\u003e\u003c\/ul\u003e\u003cul style=\"margin-top: 0px; margin-bottom: 1em; margin-left: 1.5em; color: #000000; font-family: 'Lucida Grande', Arial, Helvetica, Verdana, sans-serif; background-color: #ffffff; padding: 0px;\"\u003e\u003cli style=\"margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em;\"\u003eDefines the governance policies to manage the content from creation to retirement\u003c\/li\u003e\u003c\/ul\u003e","brand":"Book","offers":[{"title":"Default Title","offer_id":34412641807,"sku":"Z0035X590V","price":31.99,"currency_code":"RUB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1721\/0361\/products\/url_uploaded_file_13286231494f312e2e48377.jpg?v=1484752249","url":"https:\/\/zubr.myshopify.com\/products\/z0035x590v","provider":"zubr","version":"1.0","type":"link"}